Marketing Manager

Job Description

As Marketing Manager you are responsible to convert the marketing & communication strategy into concrete action points to contribute to our commercial goals. In this role, you report directly to our Chief Commercial Officer.

Your main tasks and activities include:

  • Assist with global brand strategy rollout and associated communications plans/projects in partnership with internal key stakeholders;
  • Focus on new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers and sellers at all stages of the funnel;
  • Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas;
  • Buyer’s process, including where they get information, and the whowhatwhenand why behind the decisions they make. Then drive changes to our sales and marketing processes based;
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes;
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan;
  • Understand and support our sales channels; educate them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it;
  • Develop strategic and tactical guidance on campaign/project planning and communications channels/tools in alignment with our strategy;
  • Lead analysis of product marketing tactics and their impact to the business and make recommendations that continually improve the efficacy of go-to-market plans;
  • Manage relationships with external marketing/creative/digital agencies to ensure compliance with brand standards, general procedures and quality standards for deliverables;
  • Create content such as case studies, videos, website copy and blog posts;
  • Provide communications support to the ORC’s.

Your profile

  • Bachelor’s degree in business or marketing;
  • 5+ years of marketing, brand, product marketing, and/or consulting experience;
  • Ability to grasp and present product’s value proposition in a way that resonates and articulates how to solve the buyers’ problems;
  • Obsessed with tracking performance, and have the data to prove what’s working and what isn’t;
  • Comfortable using CRM tools;
  • Familiar with marketing automation tools;
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties;
  • Combine analytical marketing skills with deep critical thinking;
  • Strong command of data and ability to use data to inform strategies and tell a strong narrative;
  • Gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.

What we offer

SPGPrints offers a challenging position within an international organization with a leading position in the market. There are extensive opportunities for personal development. We offer excellent terms of employment, including a competitive salary

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